Having thousands and even more Twitter followers is great, however, those numbers don’t mean a thing if they aren’t engaging with your Tweets.
In this post, we will be discussing five ways for you to post engaging content on your Twitter. Have you ever found yourself saying something really important but failing to get people’s attention? Well, the situation is quite similar. This means, that though the platform offers huge potential to drive brand growth, you may fail to make full use of it if you cannot drive the engagement.
Fret not! Let’s uncover five tactics to boost the numbers and engagement rate effectively. When we say ‘Twitter Engagement’, it refers to all the ways people communicate with your brand and the posts on your page. It goes beyond likes and retweets but mentions the brand, follows, embedded links and media, and more.
So, let’s dive right in:
CREATE MINI-CAMPAIGNS WITH LONG-FORM CONTENT
eBooks and original research offer good material required to create targeted mini-campaigns. You can consider creating short campaigns where you share data points, insightful analytics, or inspiring quotes through infographics or more. Add a link to the long-form content. During this process, you will be able to share valuable content with your audience and drive traffic.
USE TWITTER POLLS OR ASK QUESTIONS
Boost engagement by encouraging your followers and audience to share their views, opinions, and thoughts. People really love Twitter polls and answers to open-ended questions. You can invite your audience to engage with you and your brand by asking insightful questions. You can even try asking questions to tickle the curiosity of people who are interesting in your space. Once done, share the results or retweet the interesting answers.
CROSS-CHANNEL BY MINING OTHER CONTENT
Think about your Twitter feed as another way for you to reflect your brand’s narrative. Share current as well as past blogs, positive news about brand, industry events and highlight customer case studies. Doing so will help you create an interesting mix of audiences following your brand.
ATTACH VISUAL ASSETS
People are three times more likely to engage with your Tweets which include visual content. Nowadays, with reels and TikTok, the audience craves visual experience this means, images, videos, and GIFs are a must. Not only do they help capture attention but also encourage deeper engagement.
HASHTAGS FOR EASY TRACKING
Whether you are publishing content across Twitter around an upcoming or ongoing event in your industry, a Hashtag will make it easier for your audience to follow and take part in the thread or conversation. You can consider developing a campaign hashtag that will link all the related content together, driving audience engagement. Remember, use hashtags to go viral on Twitter.
Sounds easy and fun, right? It is and offers optimal results effectively. Thanks to continual improvement, it is easier for one to now post quality and engaging content. You can look forward to influential tweet ideas to go viral, and implement these incredible ways to watch your business enjoy improved results.