Are you facing challenges or problems growing your social media presence? Do you wish to publish creative content that drives the target audience? Are you struggling to grow your business on social media platforms? While posting regular content is enough, implementing social media campaigns helps improve your brand’s appeal and growth.
In this internet era, we witness businesses bombard their audience and potential customers with their content on social media channels. Since everyone is doing the same, what can make your business stand out? Ever since the 2020 attack, 2022 has been a relief. However, the pandemic accelerated the shift to the digital realm and has increased the competition in the digital market, especially in the social media marketing segment. As we are stepping into 2023, businesses must become tactical with their social media strategy, especially if they wish for their message to be conveyed and heard amidst the noise of ‘Mera Dil yeh pukare…aaja’.
In this post, we are going to take a look at 5 recent social media hacks that will help your brand stand out from the crowd:
“LESS IS MORE” Approach for Posting: Earlier, social media was all about quality over quantity. Businesses used to focus on the quality of the content to be in their audience’s mind constantly, which means publishing social media posts several times a day. However, with businesses redirecting their attention to social media, consumers are getting overwhelmed with a message from the brands. But if you wish for your brand to stand out in the market, adopt the ‘less is more’ approach for posting content on social media platforms. Instead of posting anything just because you should, try focusing on publishing thoughtful and creative posts that will make your audience feel nice, even if it means publishing less content.
Add Value to Video: Nowadays, with insatiable demand for video content, it only makes sense that there will be greater demand for video-based content in 2023. With that in mind and the fact that video is the most preferred content for users today, 80% of internet or social media users love video content over conventional content. They are effective for driving conversions and about 60% of shoppers have claimed that they made their decision of buying something after watching an online video about the same. This should not come off surprising that social media channels are prioritising video content over any other kind.
Automate All Activities: Pushing your brand on social media channels can be overwhelming, especially for small to medium-sized businesses with no social media team. You may find yourself spending a lot of your time on social media, creating a post to publish, creating clever captions, interactive sessions with followers, and more. Those who wish for their social media efforts to be more effective and exciting, automate your social media activity using the automation tools that are available in the market today. Social media automation lets you schedule your social media posts, which automatically post on your social profiles at a planned time.
Leverage the Humanized ChatBots: Unless you have a dedicated team of professionals, it is challenging to respond to all social media inquiries from the audience. Sometimes, even with a social media team, it will be overwhelming for businesses that serve audiences globally, with different time zones. This becomes a challenge since your customers aren’t ready to wait until you become equipped to respond to their inquiries or questions. They want you to respond to their questions quite quickly.
Utilise the Reach of Stories: Stories were launched as a feature that was initially available on Snapchat. Thanks to the constant social media advancements, major platforms realised how incredibly popular story features are, and many of the top social media channels, including Instagram, Facebook, Twitter, and LinkedIn have their versions. Stories are an amazing feature that allows social media users to content- both images or video based- that appears on the top of the homepage of the app and vanishes after 24 hours. Instagram’s report shows that their stories are viewed by more than 500 million users. So, posting engaging content on stories will do the magic in growing sales for your business.
The social media realm is a constantly evolving landscape and with the New Year, what may have worked for you before, might not be as useful. These are some of the winning Instagram growth hacks that will help stay on top of your competitors in 2023.