We noticed incredible growth in Instagram during 2020, and it has been proven by the statistics that the network is so valuable for your business. These stats mention how people use each network and focus on the trends to be considered by helping out the marketers. These stats inform us about the Instagram demographics, latest updates, and standards of Instagram users. Considering the Instagram user and business statistics, a marketer can decide how and what the people are interested in.
Stats That Matter to Marketers in 2021
Instagram is one of the top 10 websites
Instagram is in the sixth position of the most viewed websites that is a noticeable topic to know a larger network of people views the posts than you think. Instagram was launched in October 2021 with the creator’s account, and then it turned out to be a million accounts by December 2021. Instagram is outranked only by three more apps. Marketers are largely affected by the visits to Instagram for better business strategies and products to be advertised.
Growth in site traffic
Instagram experiences more than 40% growth in site traffic year on year. Around 50 lakh people visit Instagram per month. It is good news to marketers to introduce their products to many visitors.
It is the second application of traditional social network
Instagram is the second application behind facebook to have active users and active accounts.
Considering all social media accounts like WhatsApp, Facebook, YouTube, Messenger, and We chat, Instagram is in the sixth rank.
India has the largest Instagram audience
Only 22% of the whole users of Instagram are natives of the U.S, and all other users are outsiders. Only in India, we have more than 100 million users, with 90-95 million users Brazil is next position. Then, Indonesia and Russia are with 78 and 54 million users, respectively.
90% of the users follow marketing brands
The users of Instagram use the application for interacting with friends and family and follow the business brands and products for purchasing. According to a survey, it is proven that every user follows at least one brand Marketing on average.
B2B decision-makers use Instagram for new products query and services.
It is an important indication that Instagram is a major business key for business to customers or business to business organizations. Instagram is also used for B2B marketing, customer services. On average, 1.4% of followers are growing monthly for a business account. But there are strategies to increase followers and selling rate for business account marketing.
Most users show interest in the business products after they watch an advertisement for it on Instagram. These ads are attractive and user-targeted, so there is a huge chance for the followers and users to get influenced by the advertisements. It also matters to the marketers in how they are displaying the products to the customers.
Instagram Demographics show the marketers a path to know the people behind the number of users. It enables the new marketers to compare the number of present audiences and the audience they wish to reach. It includes the percentage of men and women users, and also it mentions that 62% of users are 18-30 years and only 30% of the users are above 35 years. Instagram Demographics enables marketers to know the basics about users.
Now Instagram is not a platform to share photos, but it also introduced many features for helping the business market and business-to-customer strategy directly from the app. If you wish to follow the Instagram marketing strategy, it’s important to know about Instagram Stats.