What are Web Stories?: Understanding The Same in 2 Minutes

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What are Web Stories?

Web Stories are short form, visual stories immersed in full screen leveraging capabilities of smartphones/tablets. Think bite-sized web pages or content with images, video.

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Modern Storytelling Format

Web Stories bring modern storytelling with card-based, full screen vertical layout optimizing for mobiles. Tap through stories combining text, graphics, audio, captions.

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Created Using Web Technology

Web Stories utilize web technology like HTML, CSS, JavaScript. They dynamically adapt for all screens, fast to load with good UX engagement. Available on all devices without downloading any app.

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Benefits Over Blog Posts

Web Stories visually enhance blogs expanding reach and storytelling. More discoverable driving referral traffic back. Higher engagement time than blog posts.

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Tooling and Platform Support

Google & platforms now support web stories, some provide creation tools. WordPress has plugins converting blogs. Publishers utilize tools for scale creation.

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Web Stories Provide Monetization Opportunities

From one-time payments to subscriptions and affiliate marketing, web stories enable creator monetization. Ad models provide revenue share. Brand collaborations lucrative.

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It has Value Addition to SEO

Web stories add SEO value enhancing discoverability. Search engine indexing improves findability minimizing distribution needs. Metadata aids search visibility.

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Snackable Content for All Via These Stories

Web stories make bite-sized content easily consumable for modern readers. Visuals and simplicity cater to different learning styles and literacy levels.

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The Future of Digital Content

Industry experts believe web stories are poised to drive the next wave of visual storytelling and blogging, only accelerated further by the pandemic across sectors.

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Get Started Today With Google Web Stories

With wide adoption underway, now is the time for all bloggers and publishers and creators to start experimenting with web stories and augment their content strategy.