Explaining What Are Meta Tags & Its Various Types in Just 10 Steps

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What are Meta Tags?

Meta tags provide additional information and context about web pages to search engines and social platforms when crawling or sharing pages. While not visible to users, they influence how content appears in search results.

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Why These Meta Tags Matter?

Properly optimized and keyword-rich meta tags help pages rank higher in search results by assisting search bots in understanding relevancy to queries. They make content more findable.

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Types of Meta Tags

Imp meta tag types include title tags, description tags, keyword tags, robots tags, author tags, image/og tags. Each has a slightly different purpose for SEO, social sharing, accessibility etc

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Ideal Length Guidelines

Target meta titles under 60 characters, meta descriptions between 150-160 characters, keyword lists to a max of 10 keywords or phrases, image descriptions up to 1200 characters. Avoid overstuffing.

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Proper Meta Tag Structure

Meta tags belong inside the HTML head section. Use accurate opening and closing tags like <title>Web Page Title Here</title>. Focus tags on headings and paragraphs.

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Keyword Optimization Tips

Research relevant keyword terms users search for. Organically work primary and secondary phrases into meta copy without over-optimizing. Use variations and long-tails.

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Why Meta Descriptions Matter?

Meta descriptions summarize page content and appear as snippet text under titles in search results. Compelling descriptions can improve click-through-rates.

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Best Practices for Meta Tags

For maximum impact, make meta titles compelling and descriptive. Descriptions should be natural paragraphs targeting primary keywords early on. Update outdated meta tags.

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Typical Meta Tag Issues

Avoid duplicate meta titles and descriptions across pages. Don't keyword stuff or use spammy techniques which can trigger search engine penalties. Beware overly promotional or vague meta.

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Optimizing with Meta Tags

Continuously optimize priority meta tags, keep them current, and fix issues to help search engines better interpret pages for ranking relevancy and snippet displays.