There is no doubt that having a close bond with your consumer is essential for business.

In this digital era, technology is another way for brands to come closer to their audience and potential customers. To know all the ways to leverage these technologies is a vital skill in 2022.

As an owner of a small-sized business, it is important to find effective ways to stay in touch with your customers, especially since the arrival of social distancing norms. Welcome Live Streaming into your marketing strategy. It has gained popularity among social media users in recent years, it brings a human touch to the business interaction.

Twitch is an important platform for live streaming that should be highlighted on your sticky note as a small business owner. You must know that Twitch is all about building connections as it allows your audience to interact with the streamer.

Twitch is the world’s largest online streaming platform, with more than 15 million users. Twitch streamers need only find their audience to commence making money on the platform. With so many options and opportunities to reach your audience, you must be wondering ‘how can we use Twitch to market our business?”

Let’s dive in!

Going Live: Once you know what you want to convey, it only makes sense to consider the timing. Keep an eye out for engagement and use analytical tools to comprehend and analyse your audience. Doing so helps you cast your net. Using Twitch tracker is a useful tool that offers you insights as to when your audience is online. You can access live streams at any time, from your account, go on the top right of the screen to choose ‘channels & videos’ and find the option to stream from.

Content Concepts: Upon setting up on Twitch and ready to go live, what do you do? For starters, just like any regular social strategy, you are supposed to come up with unique ideas that will add value to your audience. Here are some Twitch content ideas: share information, gaming hacks, product details and anything that connects your brand with your audience. Share exclusive insider content and if you have a new product launch, share a close look at your product, make announcements, and tell your audience about the new features via Twitch live.

Grow Your Audience: With Twitch, just like any other social platform, you will be required to put effort into growing as well as retaining your audience. Networking plays a key part in your strategy, use all your social networking apps to drive your audience to your Twitch page. Being a two-way experience, you need to set time regularly to maintain engagement and invite your audience into your world through Live Streaming.

Twitch is the rising star of marketing platforms and is often overlooked. You can drive solid traffic by including twitch business strategy into your marketing plan. Ultimately, live streaming works great for your brand when you engage with your audience, publish unique content, and connect with them on a personal level.

SHOULD YOUR BUSINESS USE TWITCH?

Twitch may seem like an intimidating platform, which is why many marketers shy away from using it for their benefit. The brands that took the risk and made efforts into engaging with their audience on the platform have seen some solid results.

Now that you know how and if your brand should use this platform, what’s next? Use Twitch to generate and drive new leads to your business.

Connect with Social Eyes to give your brand an enormous boost! Our team of experts are committed to helping you commence, operate, and push your business to new heights.