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Facebook Updates
Posted by SocialEyes Admin

The Top Facebook Updates You Need to Know

Social Media Marketing 0

New Facebook updates are constantly being created, which means that there are still unique chances to get forward of the curve.

Short video monetization
Facebook updates

Short-form video creators will also make money. Originally, only videos with a duration of three minutes or more may be monetized. Pre-roll, mid-roll, and post-roll commercials, as well as picture ads, can now be applied to clips as brief as one minute. The site will start beta-testing the monetization of Facebook Stories with advertisements that look like stickers in the following seasons.

Live video ads
Facebook updates
Facebook is now widening creators’ right to use advertisements in live streams. Previously, this service was only available by invitation. Content producers now only require 60,000 live minutes watched in the last 60 days. (When creating advertisements, companies may opt to remove their advertising from being included in live feeds.)
Stars programme enhancement
Facebook updates
About six months ago, Facebook launched the Stars app, which allows creators to commercialize fan experiences during live feeds. Along with encouraging any use of Stars in general, Facebook is now reporting software improvements Star senders also get icons to make them stick out in live chats; now, comments received with Stars also will be posted and visible to everyone.  
Paid online activities are becoming more common in more countries and markets
Facebook updates

To meet the pandemic’s transition in too many in-person activities to interactive, Facebook launched a paying online event function in August. According to reports, the tool was a huge success, helping content creators to raise money from cooking lessons, live podcast interviews, make-up videos, and much more. In addition to making paying live activities available to a larger worldwide audience in the upcoming days, Facebook expects to expand its fan access feature to ten more regions.  

Image definitions have been improved for visually disabled people
Facebook updates
With the introduction of a new AI method for creating audio picture explanations, Facebook has made the platform much more enjoyable for blind and visually disabled people. Since much of Facebook’s material is text, that screen viewers can read aloud with a robotic speech, photographs and video have long been a barrier for people with visual disability.
The Account Status function has been added to the Profile Settings menu
Facebook updates
Matt Navarra, a social media strategist (and mega Facebook gossip), recently announced that Facebook is adding a new Account Status option to the Profile Setting menu. This new section would allow users to view any limits imposed on their account, sites, or classes, whether current or previous.

It’s a small change, but it consolidates information into a single, easy-to-access location. It’s labeled with a briefcase icon and can be found in your Account Settings Menu. You’ll be taken to your latest Account Status screen after you tap.

If you haven’t seen this feature yet, keep an eye out for it. According to reports, it is currently being rolled out and should be available in your account soon.
Facebook also launched a new human rights organization
Facebook Algorithm Changes

Roy L. Austin, Jr., a nationally known human rights attorney and lobbyist, joined Facebook this month to help create the social networking platform’s civil – rights agency.


Austin will work with Facebook to reduce racial hatred and harassment on the website. In a Facebook press conference announcing his nomination, the seasoned lawyer noted the role that technology now plays in all aspects of our lives, emphasizing the value of harnessing that power for historical benefit.


As you can see, there is one thing that you can really depend on and that is, Facebook is evolving! However, the new round presents interesting prospects for advertisers. Connecting with the audience becomes simpler as the Facebook’s news feed algorithm progresses and resources grow. 

optimize your Instagram ads
Posted by SocialEyes Admin

How to Optimize Your Instagram Ads Creative

Social Media Marketing 0

Are you wondering why your ads are not performing well on the famous social media platform Instagram? In this article, you will learn some ways to optimize your ads on Instagram and get better results. Instagram offers its users three places to show the advertisements. These three places are- Feed, stories, and explore.

The feed area of Instagram is the same as that of Facebook. It is a scrolling area that is controlled by the user. Instagram stories allow the users to share separate experiences by tapping on the circles that appear on the top of the screen.

When a user taps on the story of the circle, it changes to a full-screen experience. The explored area on Instagram allows the user to tap on the magnifying icon and go through several photos and videos. The explore area gets filled with videos based on your interests.

Ways to optimize your Instagram Ads creative

Enhance Your Reach
optimize your Instagram ads

Along with promoting your advertisements to get the best results, you should also try to increase your reach on Instagram. One way of increasing the reach on Instagram is by using the appropriate hashtags in your posts. Instagram allows its users to use a maximum of 30 hashtags for each post. These hashtags help your posts and advertisements to appear on the feed of users.

Research Your Audience
optimize your Instagram ads

Always try to find out your target audience before creating an Instagram ad or content. You need analysis to find out the pages that your customers follow and search for various information. Another analysis that you need to do is to find out which influencer does your target audience follow on Instagram? Building some relations and contacts with these influencers will help you to increase your Instagram reach.

Try To Use Videos
Instagram ads creative

A high-quality video will get more responses and followers to your Instagram page and brand. You will gain a lot of profit if you make a video that meets all needs and queries of the user. Adding such videos to your Instagram page will help you to rank higher in the feed. A video can provide both audio and visual stimulation.

Make A Plan
Instagram ads creative

You must have a proper plan or a strategy before you advertise your product or business on Instagram. A proper strategy for advertising and marketing any product is essential for every person. You must set your business goals and have a clear plan in your mind beforehand.

Contact Your Followers
optimize your Instagram Ads

You must keep yourself in regular touch with your followers. You must ask your followers and customers for feedback on your Instagram posts. Offering solutions to your customers in your Instagram ads and posts will make your product more demanding. You must answer their daily questions or solve their problems through your posts.

Images
optimize your Instagram ads

Instagram is also famous for its photo-sharing network. Photo sharing is a common feature of all social media networks. You should use high-quality images for your ads and posts to increase sales and brand reputation. High-quality images attract more audience as compared to average and blurry pictures. Your images and text should tell a complete story about your brand and business.

Instagram is a highly used platform for business and brand awareness. You should be patient and find the best post combination for your business to get the best results. It is essential to know the working algorithm of Instagram. It will help your posts to appear higher on the feed of users. All factors mentioned above will help you to optimize your Instagram adscreative and get the best output out of it.

Social Media in 2020
Posted by SocialEyes Admin

Social Media’s Pros & Cons

Social Media Marketing 0

Social media marketing is seen to be one of the helpful solutions by business people to promote their products and services. Instagram, Twitter YouTube & Facebook are among the top preferred platforms to boost businesses and drive visitors to e-commerce websites.

2020 recorded that more than half the population of Earth (which approx. to 3.96 billion) was using one of the social media platforms. Experts from the industry have predicted that this number will go up as 4.57 billion internet users have not been captured by the social media platform (Smart Insights, 2020). Taking a note that a big number (4.57 billion) is yet to join the online platform, the marketing activities are not even anywhere near the peak yet. Thus, social media in 2021 will eventually see an increase in marketing to generate business leads via product/service promotion on social networking platforms.

Social media networks are no more just about connecting people. It has helped businesses to grow and find consumers and thus resulted in rise in its usage. A regular technological upgrade of online platforms has benefited the brands to promote and gain from their business online. Strategies like setting up an online shop and selling products directly to the consumers, by platforms like Facebook and Instagram have helped brands to grow.

Social Media Marketing – A Brief

Social Media Marketing or SMM is nothing but a method to accomplish your marketing goals and promoting your business online on social media platforms. This includes brand awareness, audience engagement, lead generation/conversion and driving traffic to your websites.

PROS of Social Media Marketing

It is an economical choice

The current COVID-19 situation is at its worst and has impacted the businesses of people as well. The only way to keep up your bank balance is by selling your products/services to your targeted audience. This is where social media platforms come into the limelight, as brands can now market their products online and keep their customers engaged. A lot of platforms offer free setup of account of business pages along with some basic features. A few paid advertisements can help you boost your business. The good thing is that you can choose your budget and spend on advertising accordingly.

Hiring a social media management team, like Social Eyes, can help you reach out to your targeted audience that too in your budget.

Raising brand awareness can be streamlined

Making use of user-based social media platforms to make your presence heard is important. Once you set up your online page you need to improve your chances of being recognized online by sharing interesting content that can keep your community busy.

Your brand visibility also depends upon the feasibility of the social media platform you are using. Even during the pandemic, the use of social networking sites has not gone down and is constantly climbing. To see the picture at large here is its growth numbers as of October 2020:

Monthly Active Users, as per Statista.com:

  • Facebook – 2.7 billion
  • YouTube – 2 billion
  • Instagram – 1.16 billion
  • Twitter – 353 million

More recent types of social media with remarkable user rush:

  • TikTok – 689 million
  • Snapchat – 433 million

Directly connect with customers

Social media makes communications convenient and seamless. A quick feature like tagging, comment or DM can make you reach out to the opposite persons in a flash. These features are very useful to connect you to the customers and let them know about your products, services, offers, promotions, discounts, etc.

According to Global Web Index, 2020, a big bracket of age group finds new brands through social media ads and research about their product/services online.

Precise targeting and positioning

The most talked-about attribute of social media is its power to reach the right audience. Data-driven research governs where your target market hangs out and leads you to platforms that define your business goals.

Sustainable presence is important

A lot of activities on social media platforms can be done free of cost. These are known as organic posting (unpaid). In an organic posting, you can post as much as you wish to without paying for anything be it an image, video or link.

Social media marketing companies would recommend you implement strategic posting for your efforts to become efficient and sustainable. Be smart in holding the space.

Paid services for a swift result

Paid advertisements can boost your business online presence in a short period. These ads appear on news feeds, messaging apps and even the search engine results pages. You can implement a paid social into your strategy for the following purposes:

  • Telling a tale of your brand, product or service
  • Launching a new product or service
  • Obtaining new customers
  • Using data to predict response flows

You know your audience better

The social media insights help you know how your business is performing, in turn, you will know what’s working and what is not. This will help you to strategize your content accordingly. Once you get a hang of it, you will understand your audience and your brand in a better way.

Following metrics can help you in making social media marketing strategies:

  • Awareness
  • Engagement
  • Conversion
  • Customer Support

CONS of Social Media Marketing

Creativity requires innovation

Creating content takes time, effort and money – depending upon the social media platform you are using. A break in the regular posting of content for an app like TikTok can question your creative skills.

You have a problem, we have a solution: Hire someone like Social Eyes, a trusted social media marketing company, to reduce long-term costs and streamline the process for your business.

Being vulnerable to negative criticisms

Receiving negative comments/bad reviews or getting trolled? Welcome to the world of social media! Here pros and cons are served side by side on your plate. The only rule that applies here is that you have to clear your plate.

Act wisely if you face any such issue. Try to find out what’s not working for you by communicating with your audience and using some good humor. Be active in replying to your customers as you still have a chance to win them back by providing them with a reliable answer.

You have a problem, we have a solution: Search for an experienced social media marketing company (obviously, Social Eyes) that handles reputation management and can help you fix the issues and get you back on track.

Outcome takes time

A brand can’t be built overnight. The same goes for an acknowledged online presence. Creating a viral post one after another is a big task to pull off. A reputed online recognition will take its time. Remember that slow and steady do wins the race.

You have a problem, we have a solution: Consider using the services of a social media marketing agency like Social Eyes, one of the best agencies in town.

Summing-up

Social Media Marketing has become an estimable part of marketing today. Not just because of the pandemic situation, but also otherwise, people have become habitual of using social networking sites which have benefited the businesses.

A lot of brands have benefited by focusing on social media marketing techniques during the pandemic and are continuing to do so. You can also promote your business online by partnering with a reputed social media agency like ours, Social Eyes.

Posted by SocialEyes Admin

Social Media In The Times of Corona Virus

From CEO's Desk, Information 0

It was Social Media that was responsible for populating the news that Corona Virus was developed in a secret government lab of China. It didn’t end there, there was news of fake medicines: liquids, gels and powders that protected you from the virus.

There was also news about countries and celebs. News about Bill gates behind the virus, Taiwan covering the actual number of deaths, Italians marching on the streets and blaming China for bringing the virus to their country. None of the above were found to be true.

If nothing else, this at least proves that Social Media has a huge responsibility: The responsibility of spreading the truth. For a country that follows the principles of MK. Gandhi on truth and non-violence, while non-violence is needed in real life, truth is essential for Social Media.

The three monkeys – Don’t Write Fake News | Don’t Read Fake News | Don’t Share Fake News should be the new principles to follow in the modern-day world. One thing that is spreading faster than Corona Virus is fake news about it.

 

Social Media

Talking of us as a Social Media agency, the business has been impacted. Our clients in wedding and travel sector have already slowed down promotions. For an economy that was already struggling, this comes at a bad time for businesses. Just today we reached out to all our clients to understand the impact of Corona Virus on their respective businesses and see how as their digital partners we could come to rescue.

Increasing Awareness is what came out to be the outcome of our discussion with the clients. The team at Social Eyes is working really hard to make sure that the right messages across all platforms are sent to educate followers of our clients from various industries.

Besides working with our clients, here are some internal measures we took as an organization to tackle the situation:

  • Wash hands as often as possible.
  • Sneezing is healthy as long as it’s not done on table / things / mouse / keyboard…etc.
  • If you fall sick, take rest. Health First!
  • Travel safe, with safe distance from those who appear unwell

 

So last year 37,000 Americans died from the common Flu. It averages between 27,000 and 70,000 per year. Nothing is shut down, life & the economy go on. At this moment there are 546 confirmed cases of Corona Virus, with 22 deaths. Think about that!

Donald J. Trump Tweet

President Trump recently compared Corona Virus to a normal flu, mentioning that more people fall sick and die of Flu than from Corona Virus. This comparison is unfair given that normal flu has never impacted the economy / travel this much, we need to treat the situation with the panic it has created.  What we are witnessing is a panic created by people, for the people. India has more people that die of Dengue every year and no masks can prevent you from a mosquito bite.

The panic is real, so is the situation. India has already cancelled all tourist visas – For a state like Kerala that survives on tourism, this is no less than the flood they witnessed in 2018.

As much as we might feel relieved by shutting doors to tourism, we still need to work hard to ensure that creating panic is not a solution to Corona virus.

We are working closely with our clients Kochi to take charge of the situation and making sure that right messages are communicated across all Social Media channels; the best we can do being their Digital Marketing Partners.

As a closing note, we would like to urge all the readers to know that you are bigger than Corona Virus, what you choose to broadcast using Social Media, or word of mouth has bigger impact right now than the virus itself. Be a responsible citizen, and spread positive news of how you wish to do well for yourself and your family than spreading the news of how it has put you in panic.

 

Posted by SocialEyes Admin

The Work Culture at Social Eyes

From CEO's Desk 0

From the CEO’s Desk, this one is for the team at Social Eyes.
The following are the core values we believe in :

  1. Initiative – Do not wait for anything, unless requested to do so.
  2. Be Responsible – At Social Eyes, We take full responsibility for our work and it’s outcomes. We truly own the outcomes of the services delivered by us. 
  3. Focus on results – We will not get caught up in the process. We will focus on outcomes, not process. What can we do with the resources we have? Be adaptable. Find ways. Think, do, keep moving forward. Demonstrate expertise.
  4. Be True – Keep and fulfill our commitments.
  5. Be Engaged – Work and act like this is the only and last job we will ever have.
  6. Use Healthy and Direct Communication  – No gossip and unhealthy assumptions. Address concerns in a proper fashion, without stirring up undercurrents by voicing complaints in an inappropriate manner or setting. Stand united as a company unit and take care to represent the company well.
  7. Act with Integrity – We will behave with truthfulness, integrity, and respect and extend that graciousness to others as well.
  8. Act with Courage – We will face and push through hard challenges. We’ll be willing to accept tasks that are “above I” and do what is necessary to carry them through.
  9. Trust – We will believe in ourselves as well as in others. We will assume and believe the best about others’ behavior and motives.
  10. Offer Respect – We will listen. We’ll remember we don’t know everything. We’ll strive to learn at every occasion. We’ll show appreciation and return the kindness of others, and give them a “SLOT” card (SocialEyes Letter of Thanks).  
  11. Be Resourceful – We will Do more with less.  We’ll Care for Client & Company resources as if they were our most precious belonging. 
  12. Language – We will bring to use the most professional words while communicating with staff as well as clients of the organization. 
  13. Be Growth-focused – When We don’t know, we’ll seek the answer. we’ll take responsibility for our own career growth.  We won’t treat our job like an internship, if not an intern. Social Eyes will help us learn but we will be the driver of our own growth.
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