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Posted by SocialEyes Admin

How Much Does it Cost to Advertise on Facebook

Social Media Marketing

In this fiercely competitive market space, Facebook ads act as the great leveler. Be it big industries or Small scale businesses, everyone can use Facebook to reach to their target audience. Almost 7 million active advertisers are connected to over 1.6 billion people worldwide.

And so the question arises. Exactly how much does Facebook advertising cost?

A perusal of existing statistics will tell you that the average Facebook ad cost for a majority of industries lies between $ 0.5 to $ 2, per click. While finance & insurance have the highest average cost at $ 3.77 per click, apparel has the lowest at $ 0.45.

Since the space is limited and those vying for the space increasingly competitive, you cannot simply purchase an ad placement on Facebook? You have to bid against others vying for the same space and audience, and the highest bidder gets to have their ad shown. That being said, there are 6 major factors that influence how much your ad costs.

Factors that Influence Ad Cost

  1. Your TG (Target Group): Not all demographic groups have the same demand. Some profile groups cost more to reach than others, since the likelihood of these groups actually converting to customers is higher than others. One might be tempted to restrict one’s TG to trim down the competition but know that having small TG can actually lead to higher costs since fewer placements are available.
  2. Your Competition: This is by far the most important factor in affecting ad costs. Simple economics dictates that as the demand goes up, so does the price. And so the more the number of businesses trying to reach the same TG as you, the higher the ad cost.
  3. Marketing Objective: Your Facebook marketing strategy must be precise; the marketing objective you choose also affects the cost. In general, conversion ads like sales cost more than simple brand awareness ads.
  4. The Timing of Advertisements: During peak hours and peak seasons, when more (relevant) audiences can be reached, competition for ad space increases drastically. And so during Diwali or Holi, ad costs can go up. During certain hours when more people may be tempted to place food delivery orders, costs for such ads may go up, and so on.
  5. The Placement of Advertisements: Where on social media you wish to place your ads also has some effect on ad cost. Stats show that Instagram placements are the most expensive, at an average of $ 1.15 per click, with both Instagram feed and Instagram stories having a higher cost than Facebook. Pages with more traffic are costlier.
  6. Your Relevance Score: Facebook and other social media platforms have metrics that calculate the relevance of your ads to your TG. If more users engage with your ads, the relevance score goes up, and if more people mark it as irrelevant, the score goes down. Those with high scores can benefit from lower ad costs.
Performance Marketing Agency
Posted by SocialEyes Admin

What is a Performance Marketing Agency and Why Your Brand Needs One Now!

Digital Marketing

One thing remains clear in these turbulent times: marketing for results has become more critical than ever.

Performance marketing is where the organization can calculate ROI in real time as consumer tastes, technology and marketing strategies have become ever more sophisticated.

Although branding and design agency partners will always be important, the need for this new form of type of agency will always be important.

What is Performance Marketing?

Performance Marketing is a comprehensive concept that refers to online marketing and advertisement programs based on particular acts and guided by them.

This can be anything from a sale to a click or anything else in between, resulting in a call to action, or CTA, eventually. Although some performing marketing agencies charge for each lead a commission or referral fee.

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Performance marketing agency

Channels for Performance Marketing

Performance Marketing Agency

Social Media Marketing – For companies and brands, there are several ways to use social media. As a performance marketing firm, it is utterly vital to find the right possibilities that will maximize conversions. Facebook Advertising and LinkedIn Ads are two main examples of this phenomenon. You can utilize their respective main sites across these channels to get either your own product or your customer.  

Search Engine Optimization (SEO) – It is important for organic page traffic to build detailed, direct and engaging content to address user search queries on Google. The method of increasing the amount and quality of traffic to your website through organic search engine results is Search Engine Optimization (otherwise referred to as SEO). This may include (but is not restricted to) the production of material, the earning of links and the development of a sitting.

Performance Marketing Agency

Why is important to have a Performance Marketing Agency

For bigger brands across industries and sectors, analytics and attribution are becoming more available. Subsequently, it is very important to get a solid ROI for both marketing budgets and their corresponding platforms.

Therefore, it’s a must to have an organization that specializes in producing outcomes. It’s a must because brand marketing managers can both report real outcomes in real time through the efficient use of metrics, attribution and platforms, as well as take credit for the traffic and sales they generate.

Both e-commerce and B2B brands benefit from these platforms, whether they convert sales or try to construct a prospect list through a lead capture method of email marketing. This approach makes the marketing strategy more effective and more scalable by operating at a cost-per-lead or ROI target.

How well is it functioning? For examples of how we’ve achieved consumer satisfaction in driving customer acquisition, see some of our case studies.

What does a successful Performance Marketing Agency look like?

Here are a couple of things to look for when finding a success marketing agency to work with:

Multi-Channel Expertise – Companies rely on agencies to produce results in the form of traffic, leads and/or sales, whether it is affiliate marketing, search engine optimization, high conversion web design, paid advertising or a combination of the above.

For the organization you eventually end up selecting, having a holistic background in both brand strategies and driving results is a crucial factor. It is important to remember that they do not function in silos, even though these networks are distinct. As a consequence, a trusted partner who can handle all of them and has a track record for full marketing management of results is a top consideration.

Brand Conscious – Fast deliverable outcomes should by no means come at the expense of potentially damaging the reputation of the company. Make sure the brand and the target client are understood by your agency. For instance, by slashing prices or providing deep affiliate commissions, Gucci could get a considerable increase in quantitative sales; however, the brand image it cultivated would suffer.

Newer digital marketing agencies cannot every part of the operation with ease. Therefore, you want a well-experienced agency that has relevant experience and wider scope of service that includes web development, UX/UI Development etc.

Strategy – Do you want to partner with an agency that runs the same or one of all their client accounts that thinks outside the AdWords interface and strategically finds opportunities? To complement and increase your volume, a good performance marketing agency would recommend landing page conversion changes, go deep into your analytics to find insights and recommend new channels.

Client-to-Team Member Ratio – Choosing an agency that handles a limited number of accounts per team member is a good idea because it provides more focus and attention on the clients in question. You don’t want to be an account manager’s fourteenth-ranked account, even if it’s at a discounted rate. Conversely, if only one or two small accounts are on the docket for an account manager, then they do not have a lot of experience to deal with.

CONCLUSION

Although partners in branding and design agencies will help the organization gain recognition, performance marketing agencies can generate results that drive quick online growth both in the current, in the immediate short-term and in the long-term overall periods.

Bringing on a performance marketing agency with multi-channel marketing experience as well as a holistic marketing strategy context will greatly boost the marketing results as well as save time, save money and deliver high ROI, most importantly. Schedule a call with us today if you are interested in learning more about Social Eyes’s success marketing services!

Posted by SocialEyes Admin

The Work Culture at Social Eyes

From CEO's Desk

From the CEO’s Desk, this one is for the team at Social Eyes.
The following are the core values we believe in :

  1. Initiative – Do not wait for anything, unless requested to do so.
  2. Be Responsible – At Social Eyes, We take full responsibility for our work and it’s outcomes. We truly own the outcomes of the services delivered by us. 
  3. Focus on results – We will not get caught up in the process. We will focus on outcomes, not process. What can we do with the resources we have? Be adaptable. Find ways. Think, do, keep moving forward. Demonstrate expertise.
  4. Be True – Keep and fulfill our commitments.
  5. Be Engaged – Work and act like this is the only and last job we will ever have.
  6. Use Healthy and Direct Communication  – No gossip and unhealthy assumptions. Address concerns in a proper fashion, without stirring up undercurrents by voicing complaints in an inappropriate manner or setting. Stand united as a company unit and take care to represent the company well.
  7. Act with Integrity – We will behave with truthfulness, integrity, and respect and extend that graciousness to others as well.
  8. Act with Courage – We will face and push through hard challenges. We’ll be willing to accept tasks that are “above I” and do what is necessary to carry them through.
  9. Trust – We will believe in ourselves as well as in others. We will assume and believe the best about others’ behavior and motives.
  10. Offer Respect – We will listen. We’ll remember we don’t know everything. We’ll strive to learn at every occasion. We’ll show appreciation and return the kindness of others, and give them a “SLOT” card (SocialEyes Letter of Thanks).  
  11. Be Resourceful – We will Do more with less.  We’ll Care for Client & Company resources as if they were our most precious belonging. 
  12. Language – We will bring to use the most professional words while communicating with staff as well as clients of the organization. 
  13. Be Growth-focused – When We don’t know, we’ll seek the answer. we’ll take responsibility for our own career growth.  We won’t treat our job like an internship, if not an intern. Social Eyes will help us learn but we will be the driver of our own growth.