One thing remains clear in these turbulent times: marketing for results has become more critical than ever.
Performance marketing is where the organization can calculate ROI in real time as consumer tastes, technology and marketing strategies have become ever more sophisticated.
Although branding and design agency partners will always be important, the need for this new form of type of agency will always be important.
What is Performance Marketing?
Performance Marketing is a comprehensive concept that refers to online marketing and advertisement programs based on particular acts and guided by them.
This can be anything from a sale to a click or anything else in between, resulting in a call to action, or CTA, eventually. Although some performing marketing agencies charge for each lead a commission or referral fee.
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Channels for Performance Marketing
Social Media Marketing – For companies and brands, there are several ways to use social media. As a performance marketing firm, it is utterly vital to find the right possibilities that will maximize conversions. Facebook Advertising and LinkedIn Ads are two main examples of this phenomenon. You can utilize their respective main sites across these channels to get either your own product or your customer.
Search Engine Optimization (SEO) – It is important for organic page traffic to build detailed, direct and engaging content to address user search queries on Google. The method of increasing the amount and quality of traffic to your website through organic search engine results is Search Engine Optimization (otherwise referred to as SEO). This may include (but is not restricted to) the production of material, the earning of links and the development of a sitting.
Why is important to have a Performance Marketing Agency
For bigger brands across industries and sectors, analytics and attribution are becoming more available. Subsequently, it is very important to get a solid ROI for both marketing budgets and their corresponding platforms.
Therefore, it’s a must to have an organization that specializes in producing outcomes. It’s a must because brand marketing managers can both report real outcomes in real time through the efficient use of metrics, attribution and platforms, as well as take credit for the traffic and sales they generate.
Both e-commerce and B2B brands benefit from these platforms, whether they convert sales or try to construct a prospect list through a lead capture method of email marketing. This approach makes the marketing strategy more effective and more scalable by operating at a cost-per-lead or ROI target.
How well is it functioning? For examples of how we’ve achieved consumer satisfaction in driving customer acquisition, see some of our case studies.
What does a successful Performance Marketing Agency look like?
Here are a couple of things to look for when finding a success marketing agency to work with:
Multi-Channel Expertise – Companies rely on agencies to produce results in the form of traffic, leads and/or sales, whether it is affiliate marketing, search engine optimization, high conversion web design, paid advertising or a combination of the above.
For the organization you eventually end up selecting, having a holistic background in both brand strategies and driving results is a crucial factor. It is important to remember that they do not function in silos, even though these networks are distinct. As a consequence, a trusted partner who can handle all of them and has a track record for full marketing management of results is a top consideration.
Brand Conscious – Fast deliverable outcomes should by no means come at the expense of potentially damaging the reputation of the company. Make sure the brand and the target client are understood by your agency. For instance, by slashing prices or providing deep affiliate commissions, Gucci could get a considerable increase in quantitative sales; however, the brand image it cultivated would suffer.
Newer digital marketing agencies cannot every part of the operation with ease. Therefore, you want a well-experienced agency that has relevant experience and wider scope of service that includes web development, UX/UI Development etc.
Strategy – Do you want to partner with an agency that runs the same or one of all their client accounts that thinks outside the AdWords interface and strategically finds opportunities? To complement and increase your volume, a good performance marketing agency would recommend landing page conversion changes, go deep into your analytics to find insights and recommend new channels.
Client-to-Team Member Ratio – Choosing an agency that handles a limited number of accounts per team member is a good idea because it provides more focus and attention on the clients in question. You don’t want to be an account manager’s fourteenth-ranked account, even if it’s at a discounted rate. Conversely, if only one or two small accounts are on the docket for an account manager, then they do not have a lot of experience to deal with.
Although partners in branding and design agencies will help the organization gain recognition, performance marketing agencies can generate results that drive quick online growth both in the current, in the immediate short-term and in the long-term overall periods.
Bringing on a performance marketing agency with multi-channel marketing experience as well as a holistic marketing strategy context will greatly boost the marketing results as well as save time, save money and deliver high ROI, most importantly. Schedule a call with us today if you are interested in learning more about Social Eyes’s success marketing services!