You don’t have to go too far to find predictions on the future impact of artificial intelligence. While self-driving cars and AI headsets paved their way into our lives, headlines focus more on the risk that it poses to workers/professionals. Studies claim that about 15%-16% of jobs in the United States will be lost to AI by 2025. 

Automation is coming at light speed for us all while the sci-fi vision of having a bot for all the hard labour presented an exciting utopian vision of life filled with leisure. However, the reality has been that computers are now hogging our jobs and skilled professionals are left to look for ways to make money. For centuries, artists considered themselves the exception, but thanks to AI evolution, the robot can paint life-like images. Well, while we believe that a robot cannot paint the Sistine Chapel or a writer could never replace John Milton or Shakespeare, due to advancing technology, it is becoming less clear whether the aforementioned beliefs are true. 

WHAT IS ARTIFICIAL INTELLIGENCE?

AI, artificial intelligence is a pretty simple concept. Instead of having to rely on natural intelligence, an AI relies heavily on fabricated intelligence to function. Computers and machines can evolve into smart problem-solving machines that can make decisions and perform responsive actions. What some people find scary about AI is that it learns quickly and can become smarter based on what it learns. Many businesses nowadays embrace the scope of artificial intelligence; smart machines can speed up the manufacturing process by quickly performing tasks that are time-consuming for humans.

HOW ARTIFICIAL INTELLIGENCE WILL IMPACT CONTENT WRITERS?

Ai is infiltrating the writing world, while some hope this means content can be created in a short span and that realms like marketing become more economical and efficient. For example, we now have text-generating software that utilizes a technology called NLP, Natural Language Processing, to produce original text to offer coherent information. It tries to mimic human writing by reference samples and rules, the word processor uses a form of NLP, it predicts what you’re going to say or finds grammar errors. Way back in 2019, OpenAI developed GPT2, Generative Pre-Trained Transformer 2, an open-source AI that translates and generates text, and other activities.

IS THERE A WAY FOR HUMANS TO BE MORE CREATIVE THAN AI?

Why are we confident that AI won’t take over the writer’s industry? Think about the time you spent writing essays or papers in school. You must dread it for a reason; it’s hard to write when it comes to writing long. It involves research, context, a comprehensive knowledge of the language, using the right voice, and knowing the grammar rules. While AI is majorly impressive and could handle more than the average human brain, managing all these parts to create creative, compelling, and witty content can be a challenge. They lack social and cultural elements since AI cannot implement nuance or humour.

WHAT ARE THE POSITIVE & NEGATIVE EFFECTS OF AI ON CONTENT WRITERS?

Now, there are many AI software for writers, Automation technologies find errors and can predict text to work well with writers and editors to produce accurate and well-written content. Artificial intelligence helps speed up the process and gets things done in a short span. This includes automating data entry and some key tasks to complete the project. However, discussing the negative impact of artificial intelligence is uncertain. Writers often worry that they’ll be replaced by AI since brands and businesses are always looking forward to saving money on wages. Fret not! The answer is to embrace the advantages of AI that it brings to the table for producing good content. AI and writers don’t have to battle against each other but can work together for optimal and efficient results.

Whew! AI will not be ruling over the world anytime soon, but when was the last time you improved or updated your content strategy? Social Eyes have a team of skilled and creative content writers that can help revamp your marketing approach to make a move online, engage with your audience, and boost revenue.