Do you wish to make your Instagram business profile fascinating at the time of first impression? The very first thing while optimising your Instagram business profile is to increase your followers. The more people you connect with through your Instagram the more you can market your business.
In order to increase your followers, initially you need to discover the platform thoroughly. Instagram SEO is a lot more tricky and different than Google SEO so it takes more effort and time to get used to.
In this blog, you’ll discover how to optimize Instagram profile and get to know about the Instagram algorithm:
How to optimize Instagram profile?
Optimize your Instagram account for search
The Instagram search feature is similar to Google in that it presents the most relevant accounts based on your search word. As per Instagram, the account search results depend on the accounts you follow and connect to. Here’s how to optimize Instagram profile:
Username- Using a primary keyword in your Instagram profile username is the best way to increase your chances of showing up in an Instagram search.
Bio- Your Instagram Bio is also a great place to use relevant keywords to increase your chances. Use secondary keywords to describe your business in Bio.
Use hashtags as keywords
For instance, you can organize events like giveaways that will encourage people to share your posts and get featured. You also can share the winner’s photos to appreciate them. Seek out the Best Digital Marketing Agency in Delhi to help you in organizing events and contests.
Citation- Latest Trends shaping the future of Instagram Marketing
Steer Clear of Black Hat Instagram Seo
When you are struggling with how to optimize Instagram profile and boost Instagram followers, it is very easy to get carried away by Instagram Black hat SEO tactics. Always remember that these tactics are only temporary and will affect you in the long run. Furthermore, Instagram blocks these types of accounts which use Black Hat tactics to gain followers. Tactics like using and generating fake followers and fake likes. So, it is best to optimize your profile by using genuine techniques and efforts.