We all know the importance of a website. We all must have also heard of SEO or Search Engine Optimization. But do you really know the difference between local and traditional SEO? Do you know what kind of SEO is right for your business? Social Eyes, a local SEO agency, can help you with the answer.
But first, let’s understand the difference between the two terms.
Difference between local SEO and traditional SEO
Local SEO is focused on ranking for local searches, whereas traditional SEO is about ranking for specific searches national/ internationally.
For example, you own a watch shop. If you want most of your customers to be people in the area who visit your shop, then you should optimize your website for local SEO.
This means you want your website to rank for people nearby searching terms like ‘watch shop near me, ‘buy a watch in [your town/area]’, etc. If, however, your main focus is actually on selling high volumes of watches to people across the nation/nations, your main focus should be on traditional SEO. This means you want to rank highly for terms likely to be searched by people looking to buy watches online, such as ‘buy watch online’, ‘best black watch’, etc.
Benefits of local SEO
• Help your business rank near the top of the search result page
• Drives traffic to your site quickly
Benefits of traditional SEO
• Beneficial for websites offering information or expertise
• Ideal for a wide geographic radius
Many businesses benefit from the combination of a local SEO and traditional SEO and especially for businesses that want to rank well in more than just one local area. Having a great SEO plan is a smart and effective way to show search engines that your business is valuable. So use both methods, but modify your tactics based on the unique strengths and needs of your business.
You can also connect with Social Eyes, a local SEO company, for all your SEO related solutions.