Before speaking of anything and everything, is it highly recommended to know the definition of content buckets. Content buckets or content categories are the topics that speak for different aspects of one’s business, practices, and demographics. It is required to structure the content for your Instagram strategy.
We noticed incredible growth in Instagram during 2020, and it has been proven by the statistics that the network is so valuable for your business. These stats mention how people use each network and focus on the trends to be considered by helping out the marketers. These stats inform us about the Instagram demographics, latest updates, and standards of Instagram users. Considering the Instagram user and business statistics, a marketer can decide how and what the people are interested in.
Stats That Matter to Marketers in 2021
Instagram is one of the top 10 websites
Instagram is in the sixth position of the most viewed websites that is a noticeable topic to know a larger network of people views the posts than you think. Instagram was launched in October 2021 with the creator’s account, and then it turned out to be a million accounts by December 2021. Instagram is outranked only by three more apps. Marketers are largely affected by the visits to Instagram for better business strategies and products to be advertised.
Growth in site traffic
Instagram experiences more than 40% growth in site traffic year on year. Around 50 lakh people visit Instagram per month. It is good news to marketers to introduce their products to many visitors.
It is the second application of traditional social network
Instagram is the second application behind facebook to have active users and active accounts.
Considering all social media accounts like WhatsApp, Facebook, YouTube, Messenger, and We chat, Instagram is in the sixth rank.
India has the largest Instagram audience
Only 22% of the whole users of Instagram are natives of the U.S, and all other users are outsiders. Only in India, we have more than 100 million users, with 90-95 million users Brazil is next position. Then, Indonesia and Russia are with 78 and 54 million users, respectively.
90% of the users follow marketing brands
The users of Instagram use the application for interacting with friends and family and follow the business brands and products for purchasing. According to a survey, it is proven that every user follows at least one brand Marketing on average.
B2B decision-makers use Instagram for new products query and services.
It is an important indication that Instagram is a major business key for business to customers or business to business organizations. Instagram is also used for B2B marketing, customer services. On average, 1.4% of followers are growing monthly for a business account. But there are strategies to increase followers and selling rate for business account marketing.
Most users show interest in the business products after they watch an advertisement for it on Instagram. These ads are attractive and user-targeted, so there is a huge chance for the followers and users to get influenced by the advertisements. It also matters to the marketers in how they are displaying the products to the customers.
Instagram Demographics show the marketers a path to know the people behind the number of users. It enables the new marketers to compare the number of present audiences and the audience they wish to reach. It includes the percentage of men and women users, and also it mentions that 62% of users are 18-30 years and only 30% of the users are above 35 years. Instagram Demographics enables marketers to know the basics about users.
Now Instagram is not a platform to share photos, but it also introduced many features for helping the business market and business-to-customer strategy directly from the app. If you wish to follow the Instagram marketing strategy, it’s important to know about Instagram Stats.
With the advancement of technology and growing digital platforms, marketing for businesses has changed tremendously. Today companies are shifting rapidly from traditional means to digital.
Every company wants to be at the social forefront to expand their business and reach the maximum audience. And what’s the best way to do other than social media platforms like Facebook, Instagram, YouTube, Linkedin, Twitter, etc. Use these channels to boost your sales and take your business to the next level.
How to develop an Instagram Marketing Strategy?
Influence the jinx of videos
Social media has become the primary source of entertainment where people use it to divert themselves during their free time. More than 40% of internet users have accepted that they use social media for entertainment purposes. Make use of the power of videos in your social media marketing strategy and create unique and delightful videos that can have a significant impact on people.
Keep your social media strategy in mind before you make any content and post it on social media. Make three solid social media copies for any content you create. Mention quotes and stats in your content to produce social media copies.
Visual consistency is essential
According to many sources, it has been notified that top brands notably use the same filters for every post on Instagram. If you follow the same filter for every post of your profile, it will become quite recognizable for all your followers. If you repeatedly start using the same filter, people would be able to recognize your posts without even reading your account name. There are many mobile photo editing apps that you can use for the same.
Tell your motive
Don’t always talk about your products and services you offer. Exemplify your brand and exhibit its identity. Convey your story to the audience. What your brand stands for and what significance it holds in people’s lives. Tell a story that relates to their experience and sentiment. More than 40% of consumers depend on social media to understand products better before making any purchase. Captivate them with an exciting story. Make use of hashtags to build compelling campaigns, videos of individuals conveying their experiences to establish an impactful brand image.
Understand your customers
Not every social media is best for your brand. Your precious network is where your able customers are. Know your target audiences. Utilize Google analytics demographics data to understand their needs and requirements. The data about age, gender, and interests available for free, can be an effective way to build a social media marketing strategy that brings you a successful outcome. Later you can look into the details of social media analytics to get more ideas and optimize your strategy.
Include 5 W's and 1H (what, where, whom, why, when, and how)
The 5W’s and one H principle is always ideal for telling your story most effectively. Do not overdo it with the idea to post anything, anytime.
Create a detailed flow chart that answers the below questions:
- What content will interest the customers?
- Where are your ideal customers in social media?
- Who is your target audience?
- Why should you connect them?
- When are your target customers online?
- How do I assess performance?
You would have to think about some things when it comes to the creation of an effective Instagram content strategy. There is a need for you to ensure that you have investigated and researched in-depth about it. The key to a successful Instagram influencer marketing plan is none other than consistent posting.