Engagement rate means getting a decent number of likes, comments, and shares on the post. Having good engagement levels, especially comments on the photos, means users are showing interest in your content. It builds credibility and trust around your brand image or business.
Ways to Boost Instagram Engagement with Reels
Cater to the audience's interest in your videos and reels
You should never indulge in copying other brands and their strategies. It is not a proper way of strategizing your marketing plan on Instagram. Neither would it help your strategy attain colossal success. Instead, what you need to do is focus on your target audience. Your brand should always try its best to cater to the expectations and interests of your current and potential customers.
Keep the content of your reels as creative as possible
If you want to stay relevant with your key audience, you must ensure that your Instagram content strategy is creative. Creativity is the most crucial element for grabbing your current and boosting posts on instagram.
Add catchy captions in your reels
Yes, your audience will focus more on your brand’s images, but it doesn’t mean that you would have to avoid captions. The captions that you will add to your reel on Instagram should entail your brand’s story. Add on a context to your captions and then seamlessly connect it with your business.
Start using a branded hashtag for your reels
You must ensure that you are using a branded hashtag in your Instagram profile. You don’t need to use your company’s name as a hashtag. It could be anything unique to your brand and the kinds of products/services you’re providing. It should notably embody your respected brand. Also, it should encourage all your followers to share reels from your Instagram profile.
Know the frequency of posting
You should always ensure that you regularly post the content for your brand on Instagram. Thus, you would have to make a whole schedule related to when and how often you should post. You can start by test posting at various regular intervals. You can then check the results and decide the tenure when you are attaining the maximum response.
Check out the content themes
There are various content themes present online, and you can use the same for grabbing your audience’s attention. Different content themes can grab your audience’s attention and keep your reels interesting.
Curate the notable engagement guidelines
Before commencing your content marketing strategy for Instagram; you should curate a whole list of engagement guidelines. They should contain the different tactics that your brand shall use to interact with the people on Instagram. It can be done via likes and comments that you’ll be doing on other people’s accounts. All you need to do is engage your brand with other people and not cut corners.
Know your styling guidelines
While designing your posts for Instagram marketing, you would have to pre-define a particular style you’ll follow in all your posts. The styling guidelines have to be formulated, keeping a lot of factors in your mind.
Try to be innovative
The more creative your reels are, the better your reels’ reach and impressions are on the same. Some of these themes are contests, stories, and other relatable content. You can also add a CTA at the end of your reels.
Instagram can be a bit tricky when it comes to gaining exposure. With a sound marketing strategy and the right approach, you can get excellent results and increase Instagram engagement. With a healthy follower-to-engagement ratio, you can expect your Instagram profile to get an edge over your competitors on Instagram.