Anyone who ever created a content marketing strategy knows how important it is to include external and internal links.

When we talk about digital marketing and best practices that can upgrade your content in the search engine ranking, you must follow a good backlink strategy. If you are confused about ways to improve your strategy for link-building, you have landed on the right page.

Authority and trust- both are extremely important aspects of a successful business. How do we prove that our business is trustworthy?

Yes, you are thinking right. Through backlinks! Search Engines such as Google consider the quantity and quality of backlinks to measure the value of the website. Organic search ranking relies on the quality of the backlinks. They are proof that to make your website the best and amongst the top results for search engine users, you need to have a good page.

WHAT IS A BACKLINK?

A backlink is created after a carefully strategised plan when one website links to another. In this situation, website A links to website B, where A creates an external link to the B noted Website.

Now don’t get confused, website B has a backlink from A website and backlinks can be from blogs, web copy, e-mail campaigns, and more. Backlinks, as you should know, play an important role in digital marketing strategy as they reflect the ‘vote of confidence’ from one website to another. Think about backlinks as vouchers from different websites and search engines as popular as Google use these vouchers to rank the best content.

WHY ARE BACKLINKS IMPORTANT FOR MARKETING STRATEGY?

Now, let’s unravel the importance of Backlinks. SEO experts encourage business owners to link building a major component of their marketing strategy. Since many businesses are growing and moving online, the need for brands to invest in effective strategies will make it easy for the customers to find their brand online. Backlinks or link building is one of the important strategies and here are some of the reasons why you should consider them:

Boost your ranking on SERPs: Growth marketing experts believe that businesses should make high rank on SERPs their goal. You need to practice running specific keywords that are relevant to the industry and are most searched by users. The top slot on search is considered extremely desirable due to its ability to generate traffic to websites and create chances of making sales.

Important to SEO Strategy: Since backlinks are the heart of any SEO plan, they are one of the most important things Google looks at ranking websites on SERPs. Your business must strive to have as many quality backlinks, in case you wish to take the top spots. The more links your page has, the more ‘votes’ it will receive when Google runs an evaluation process for SERPs ranking.

Note: Get tips on SEO when developing a new website 

No-Follow VS. Do-Follow: No-follow links are not valuable as they don’t affect search engine algorithms. Google tend to ignore any link with a no-follow tag, which is why they fail to influence the position of the website in SERPs. They entail Blog comments, Paid Ads, and Press Releases. When it comes to Do-follow links, they are standard links without the no-follow feature allowing the Search Engine to affect your website’s ranking.

Boost Trust & Exposure: Since backlinks are considered as “Votes of Confidence”, mentioned earlier, given by other websites, they influence how customers perceive your brand. Strategies for link-building such as guest blogs and more help expose your brand to a wide set of audiences and spread awareness about your brand.

Now that we have covered the importance of backlinks and link building, connect with our experts at Social Eyes to see if your brand is doing well or not.

Are you ready to level up your business? Consult our team as they help create great content, robust and reliable marketing strategies and more to boost your brand’s growth in the industry.