Instagram is a beast among social media platforms especially when it comes to the promotion of products, brands, and enterprises. It boasts a staggering 25 million business profiles worldwide with 72% of users buying the product, they encountered on the platform. Here it becomes a numbers game. We can only estimate the real impact that a platform like Instagram has on online marketing.
Promoting dietary supplements can get tricky on most platforms with new and stricter regulations in place to control the sale of drugs and medical products like supplements, medications, and more. Instagram on the other hand works on a more flexible model, allowing the much-needed space for companies to promote their products and services on the platform and straight to their customer base.
Let us have a look at some of the important strategies that can help anyone promote brand on Instagram.
Partner With Influencers
Now another way of broadening your prospects on Instagram is engaging with appropriate influencers to attract more traction. Young influencers, sportsperson, personalities, and lifestyle influencers are some of the ideal choices for the role.
Fitness enthusiasts often follow one or more of such categories to inculcate motivation to achieve fitness and well-being. Thus, partnering with influencers can not only provide you with surplus sales but applying certain marketing tactics in campaigns can even help you grow your customer base to an international scale.
Post Unique Content
One thing that we have already discussed is that companies offering dietary supplements know that they need to encapture youths and since it is open information, all companies tend to post essentially similar content or root from the same seed. This makes the need for unique content even more crucial.
To stand out from the rest of the competition, you don’t only need to set your brand image aside from your competitors but also establish how you’re different from others through distinct and unique creatives, design, and content. A good social media agency like ours can take that load off your shoulders by running campaigns that attract the broad opinion of the audience in your favor.
Keep Engaging With Your Followers
Engagement is a Kingmaker.
Companies from every industry have realized that in order to retain their audience, they need to keep interacting with them. One of the many boons and curses of social media is that it has provided people with surplus options and to be the best option out of the bunch, companies need to pull their socks up and improve their engagement game.
Posting relatable content, interacting with your followers in the comments section, and replying to some DMs can go a long way in making up your brand identity.
There it is, a guide to some of the key concepts to keep in mind while promoting dietary supplement brands. We know that it may be a lot to grasp, but that’s what precisely we are here for. As an expert social media agency, we know the INs and OUTs of the industry, and years of presence and experience have enabled us to take our clients to the next level on social media.
So, the next time you need to know how to promote a brand on Instagram or any other social media platform, we got you covered!