Gone are the days when you could fill your website with ‘run of the mill’ contents and get away with it. Now Google will forbid low-quality content. Hence, content writing for e-commerce sites is of high importance.
The content for your e-commerce websites needs to be unique and to the point. Writing content for your sites can be tricky. It is more than just a matter of writing landing pages and blog posts. The content should focus on providing specific descriptions for your products.
Here are some of the things you should know while doing e-commerce content marketing
E-commerce content marketing
Concentrate on your audience first and google second
It is easy to get carried away by keywords, links to increase your Google SEO rankings. But your primary focus should be on your potential customers. Write thorough and clear product descriptions of your product items. Your customer should be educated enough through these descriptions before buying your item.
Give word pictures to your visitors about your merchandise so that they do not jump off to your competitors’ e-commerce sites. The qualitative content helps customers to discover the product themselves. Moreover, it also builds trust and loyalty towards your online brand.
Include customer reviews
Another way to boost your customer trust and loyalty is by including their testimonials in your content. Post success stories from your happy shoppers. Not only does it add consent to your website. It also validates your product to viewers.
Online shoppers are more likely to buy your brand when they see other shoppers are satisfied as well.
Focus on Word Count
Along with adding customer reviews to your content, make sure to take into consideration the word count. Long and to the point descriptions can help you in two ways:
To inform viewers about the specifics of your product.
To show Google that your primary goal is the customer’s needs.
Google very well knows that your first preference will also be your customers. Still, one-word descriptions are not enough to attract your audience and satisfy them.
A 300-word count is enough for your product descriptions as it will provide enough space to provide necessary details about your product. Anyhow, more than a 400-word count will take away the reader’s attention.
Be precise and accurate about your word count and product descriptions. Seek out Best Digital Marketing in Delhi to help you create the word count for your product descriptions.
Let your content sell
The content for your e-commerce website plays a critical role in improving your SEO rankings and increasing your product sales. Don’t be inefficient while writing content for your sites, as this may be the only way to persuade and attract your customers to buy your products.
Your shoppers need to know why your brand is better than others. Therefore, provide the correct information of your product descriptions to increase sales. As a result, you will increase your conversation ratings, SEO ranking and pull more readers.
Avoid low-quality content
In your sites, you should avoid using low-quality and duplicate content. Using duplicate content is much easier than creating your own but, Google places charges on these web pages and blocks those websites which publish copied content.
Most e-commerce websites tend to use the manufacturer’s original product description. It is obvious when many e-commerce websites use the same description; then it will become duplicate content. As a result, Google will charge a penalty for such descriptions.
Now you must have realized how much content writing is essential for your e-commerce sites. Writing precise and well-organized content is crucial for you to sell your brand. It is not easy to write such content even when you use software like Shopify. While developing an e-commerce site, focus more on the content. Contact Best Digital Marketing in Delhi to help you decide your content for your e-commerce website, provide you with solid content, make your website user-friendly and attractive.