“If people like you, they will listen to you, but if they trust you, they will do business with you.” It is a well-known fact that e-commerce content marketing is a modern way of attracting customers before buying and enhancing brand appeal in your target audience.
E-commerce content marketing costs 62% less than old ways of marketing. In addition, content marketing allows brands to build strong relationships with their customers. Brands that implement content marketing had experienced 6x more conversation rates than those who don’t. But many brands failed to provide engaging content to promote their brands. As e-commerce content marketing is new for them. It can be tricky yet confusing.
Keep reading to find out the ways to create engaging ecommerce content for your brand:
Ways to create engaging ecommerce content for your brand
Adopt Multiple Content Types
Relying on a single content type is not a smart move. If you want to increase your customer reach, embrace and adopt various content types open for you. Content is not just about writing blogs and articles. It is a lot more than that. There are various other forms of content that you should try and adopt as well. Here are some of the content types that you can adopt for your e-commerce content strategy:
Video Content is in high demand nowadays. Brands can increase their sales in less than a year through video marketing. You can post videos explaining your brand’s products and their uses on social media platforms. Make sure that your video length is not so long as people may find it boring. Engage regularly more with your audience textually and visually.
Infographics work as a visual representation of your brand. As a result, infographics are shared three times more on social media platforms than any other content type. It should be a part of your e-commerce content. As per a recent study, the use of infographics has increased to 80% than last year. So make sure to use eye-catchy infographics to promote your brand.
Other Content Types
There is an uncountable number of content types for you to choose from. Here are some of the other content types for you to create the best content marketing strategy:
Detailed checklists Images and Photographs Email Buyer’s Guides Case Studies Contact the Best SEO company in Delhi to explain every content type to make your content marketing strategy better than ever.
Incorporate Short-form Contents
When you are making content for e-commerce marketing, it is necessary to use shorter content. People tend to prefer short-form and catchy content. Short-form content allows you to engage more people on different social media platforms.
While making short-form content keep in mind:
For top content pieces, 945 words are the average length.
Use subheads in 1000 words of content.
User-Generated content is an effective way of making engaging content for your brands. But, it is the content created by your consumers. Consumers explain their stories of your brand products. It is a type of feedback from your customers. User-Generated content can include images, reviews, testimonials, videos, etc. According to experts, 85% of consumers find UGC content more influential and trustworthy.
Consumers tend to buy products online; product guides can effectively attract consumers towards your brand. Through product guides, you can teach and guide your audience about your product uses and benefits. You can also create product guide visuals that can involve steps on how to use the product. Ensure to provide detailed guides of your products that will include all of the answers to your customer’s questions. It will increase the customer reach of your brand.
E-commerce Content Marketing is a valuable source of creating awareness for your brand. However, with the high competition going on, you must adapt a proper strategy for e-commerce content. If you want to promote your brand, try out the four tactics. Seek out the Best SEO company in Delhi. We will help you in providing valuable e-commerce content for your brand.