Before speaking of anything and everything, is it highly recommended to know the definition of content buckets. Content buckets or content categories are the topics that speak for different aspects of one’s business, practices, and demographics. It is required to structure the content for your Instagram strategy.
The digital marketing industry is growing every day. And so, recent trends in tourism show how much digital marketing is helping the travel industry.
Today, social media platforms have become a staple of modern life. These social media platforms like Facebook, Instagram, Twitter, etc. allow people around the world to become connected, and social media increasingly provides for everyone’s personal and business needs, its popularity will always be growing.
Small business owners tend to invest their time and resources into different social media platforms. These social media marketing ideas for small business helps them to generate brand awareness, build trust with their target audience and thus, increase sales.
But many small business owners strive to see results as with so many social media strategies out in the market, it is not easy to choose which is best for your small business.
We have for you the following tips you can use to get your social media campaigns in good shape. Apart from this, you can also experience the many benefits that the various platforms offer.
Diversify your feed
Broaden your feed by sharing some behind the scenes content. Followers tend to appreciate a mix of promotional and more down-to-earth content. Some personal content, promotional content and inspirational content can keep your followers engaged by making it more relatable.
Play the hashtag game
Use a mix of niche and general hashtags on social media channels. Niche hashtags are tags that are not popular. These include locations or specific phrases. Hashtags are indeed one of the winning strategies you can implement in your posts.
Respond in-time
Don’t miss out on the opportunity to get hold of potential customers or sales. Take a note to always respond to comments and direct messages on social media promptly, and make sure your message is always positive and helpful. Set time aside each week to sit down and respond to people on social media channels.
Consistency is the key
Make it a practice to post on social media platforms that is realistic and sustainable for you. Once a day, every other day or whatever suits you! Just keep it going even if you don’t get engagement, don’t get discouraged—it takes time to gain followers.
Make your content eye-catching
It is important to create content that you are confident of sharing on your social media channel. So, customize your content with engaging and eye-catching images or videos. Also, try to make more video-based content for more engagement.
Over to you!
Citation : How to Promote an Event on Social Media
Everybody is used to marketing and its multiple branches associated with capital, finance, business, economics and other categories. It is a crucial task for multiple spheres. In this, digital marketing plays roles in multiple sectors such as travel and tourism, restaurants and many more. Education sector has multiple developments and transformations in the current scenario. Digital marketing and the digital world has a powerful influence on the education sector, which has influenced the digital marketing for education sector.
Wireframing of original, attractive, innovative, and compelling blogs is a brainstorming task for every industry. The work may look like a stupendous task. The website is a source of presenting the hotel to your audience, and it enhances your visibility and brand name in the competitive market. It is a major resource that drives perceptions, and it acts as a strong influencer on the audience.
Blogging is the most effective tool these days in enhancing the traffic on the website rather than social media or SEO. Through various researches, it is observed that the leads grabbed via inbound marketing practices such as blogging cost cheaper than the leads captured with the help of outbound methods. Inbound marketing is a practice of attracting consumers who want inspiration, advice, and buy from you.
In this blog, we have loaded multiple innovative content ideas for hotels that will enhance the quality and quantity of your article. The whole point behind this approach is to enhance the experience of your hotel’s blog virtually. It is key to improvise the engagement and conversion with the audience and visitors to your site. With the same thought, let us step on the hotel content ideas for marketing and engagement.
It is observed that multiple brands are introducing blog posts these days. The blogs generally have a word limit between 350 and 700. If you wish to keep your brand a bit different from the competitors, then you can frame longer posts. The word length should be between 2000-3000 words. In many cases, it is even noticed that the audience love to bond with longer blogs. It enhances the performance of search engines. To make it more visible, you have to add keywords that are relevant to your hotel. In short, the long posts provide heavier traffic on search engines and social media in less time.
Framing a long post for each topic isn’t possible. Therefore, the selection of topics is quite crucial and time-taking. It is even important that the website is filled with trendy topics. Popular and rising topics are another reason for attracting users on websites and social media. You can even take the help of the Best Digital Marketing Agency in Delhi to embrace the strategies for your hotel’s website.
It has been observed that to fill words, bloggers or writers deviate from the major topic. This type of approach distracts users from the flow of reading and might become a hurdle in their interest. Filling up the blog with unnecessary points or keywords isn’t appreciated when we talk about promoting the hotel’s website.
Citation- 5 Simple Internet Marketing Strategies for Home Improvement Companies
We all know how much everyone is attracted towards concise and crisp images or videos in this social media era. Therefore, it is always advised that you add visuals of your hotels and services to amuse your visitors so that they are flattered with your presentation and are compelled to contact you. Maintaining such visuals every now and then is another tool to grab leads and lure traffic.
The easiest method to convert visitors and readers into customers is by filling your blog with a call to action. It can be either directing the visitors to the section of direct booking, requesting a quote on your website or asking them to sign up with their email IDs.
The Hotel content ideas mentioned above are the simplest method of acquiring traffic. The innovative post ideas for hotels that are implemented by the Best Digital Marketing Agency in Delhi will help you to attract new customers. The services through our agency ensure that you achieve leads in a short span of time. We ensure that our solutions are quite unique and cost-effective at the same time.
Do you wish to make your Instagram business profile fascinating at the time of first impression? The very first thing while optimizing your Instagram business profile is to increase your followers. The more people you connect with through your Instagram the more you can market your business.
In order to increase your followers, initially you need to discover the platform thoroughly. Instagram SEO is a lot more tricky and different than Google SEO so it takes more effort and time to get used to.
In this blog, you’ll discover how to optimize Instagram profile and get to know about the Instagram algorithm:
The Instagram search feature is similar to Google in that it presents the most relevant accounts based on your search word. As per Instagram, the account search results depend on the accounts you follow and connect to. Here’s how to optimize Instagram profile:
Username- Using a primary keyword in your Instagram profile username is the best way to increase your chances of showing up in an Instagram search.
Bio- Your Instagram Bio is also a great place to use relevant keywords to increase your chances. Use secondary keywords to describe your business in Bio.
Instagram hashtags basically work as keywords in SEO- hashtags help in discovering suitable content. If you search for a certain hashtag, then it will show you all the posts tagged with that hashtag. So, tagging your post with hashtags means that it will show up when someone searches for that certain hashtag.
It is necessary to tag your post with hashtags to attract and increase your audience. You have to limit using 30 hashtags for a single post so use relevant hashtags and avoid using absurd and useless hashtags. Also, keep that in mind that Instagram will also consider other factors like account relevance and engagement while ranking your post in hashtag SEO. The more your engagement is, the more your post is likely to show up
Another way to optimize your Instagram business profile is by getting tagged. If people will tag your profile on Instagram, there is a big chance to attract your audience even more. When people tag your Instagram profile in their profile or posts, others will also be able to check your profile.
For instance, you can organize events like giveaways that will encourage people to share your posts and get featured. You also can share the winner’s photos to appreciate them. Seek out the Best Digital Marketing Agency in Delhi to help you in organizing events and contests.
Citation- Latest Trends shaping the future of Instagram Marketing
When you are struggling with how to optimize Instagram profile and boost Instagram followers, it is very easy to get carried away by Instagram Black hat SEO tactics. Always remember that these tactics are only temporary and will affect you in the long run. Furthermore, Instagram blocks these types of accounts which use Black Hat tactics to gain followers. Tactics like using and generating fake followers and fake likes. So, it is best to optimize your profile by using genuine techniques and efforts.
When you gain more than 10000 followers in your Instagram business profile, Instagram will provide you with the feature “Swipe to Shop” i.e. you can attach your shop website links with your stories. Instagram is a great platform for direct sales, so seeking the “swipe to shop” feature is relevant for your business revenue and growth. You can also avail of this feature when Instagram verifies your account. You can request your Instagram Verification by going through settings.
Your Instagram business profile can make all the difference in becoming a huge brand or just another business. So, boost your Instagram visibility by using these above-mentioned ways. Also, don’t forget to contact Best Digital Marketing Agency in Delhi- to help you to make market-driven decisions while using social media management efforts.
We all know how intensely social media platforms like Facebook and Instagram have gained influence over us and we spend most of our day scrolling through these platforms. If we talk about Instagram in particular, we know it is the top-performing social media platform in terms of connecting with your loved ones, gaining social media attention and now even for fashion, apparel and clothing brands, which can now use the platform to market their products. It is time for the brands to become aware of the power that Instagram holds to help you market clothing brands effectively.
Instagram is just a perfect platform for fashion brands to show off their latest lines and give customers a chance to buy with a click. The audience present on Instagram is merely interested in fashion, lifestyle, beautiful photos and having fun. So, by connecting with the loyal audience on Instagram and keeping them engaged can hugely affect selling clothes on Instagram in a positive way. Using Instagram to promote sales is like a digital catwalk, thanks to new features it introduced, Instagram has become the go-to place for mobile users to shop refreshing styles.
• It’s all about the powerful profile: A highly optimized profile can work as a wonder. Focus more on the cover image and your brand description. Linking your website in bio is a good opportunity to let your audience know about your brand’s website.
• Tell about your brand: Aligning your content to your brand story, directly or indirectly, is always recommended. Brands like Vans do it really well on Instagram to tell about their brand to the audience.
• Keep our #HASHTAG game strong: Using a desirable and appropriate amount of hashtags in your post help it to reach the targeted audience. As Instagram does not limit you to the number of characters, it is a great platform to perk up your business via hashtags. Using brand-specific hashtags on your posts also helps to boost your brand.
• Consistency is the key to success: Post images in a way that they can achieve consistency and look aesthetic in your feed. The best digital marketing agency in Delhi, Social Eyes, can help you to build your brand image on Instagram with its creative strategies.
• Video content: The best and easiest way to gain engagement on your content is by posting product videos. This way the potential customers can engage with the video and have a chance to have a closer look of the product.
• Contests and giveaways: These giveaways and contests give the audience a chance to engage with your product, thereby attracting them towards your brand. A poll, quiz, or any other ideas are great to hold the audience.
• BTS: Posting “behind the scenes” updates is an excellent way to engage your audience and make your brand look authentic. You can post photos of your apparel design process or photos of your manufacturing process or photos of your stock and packaging process.
• What’s trending: Keep an eye on trends related to your brand story and the post updates that are witty and clever while relating to the trend. You can also add trending hashtags to it.
Marketing on Instagram is a long game and you need patience and consistency to see the good results. Make sure your content is worth the audience’s time and attention. We hope these points will help you to promote your clothing store on Instagram.
