Did you know that there are 200 Google ranking factors that you should know? 

Now, you may wonder what those are. Since we cannot cover all 200 in a single post, we will be discussing the four important factors that you must not forget. Ranking factors are used by Google to figure out how well your website content is doing and if it matches a certain online search. Since Google is the most popular search engine on the planet, it is important to get a higher ranking in Google’s search results.

So, your brand stands to benefit largely from ranking higher in Google search results, however, with various elements available, it becomes difficult to figure out which factors are important to focus on. Every website owner or business owner wishes to be among the top search results on Google. This is where you gain traffic and a way to make sales but getting there is a journey itself. It requires a lot of hard work, experience, knowledge, and consistency to achieve that number-one spot. Before we move on to discuss the four important aspects of Google ranking, remember that it can take years to achieve the first results.

WHAT IS A GOOGLE RANKING FACTOR?

A Google ranking factor is one of the many small elements of information that Google uses to figure out how well your website answers a certain search query. This means, if someone types “Best WordPress theme” into a search engine, Google uses ranking factors to display quality content that helps the searcher or user. Ranking factors involve the number of words on a page, the time it takes to load the image, and more. The goal is to provide the user with quality content to solve their requests, along with a positive online user experience.

4 GOOGLE RANKING FACTORS THAT PEOPLE FORGET ABOUT 

Unique Quality Content: We all know that fresh content on your website is paramount and is considered for ranking the website. However, things have evolved over the past few years, and it is not restricted to keywords and how well or often you use them. Instead, it is now about how Google prioritise high-quality and unique content. The search engine doesn’t wish to see unoriginal and duplicated content. Therefore, to rank well, you need to create fresh and quality content that is unique and well-researched. Google will prioritise content that is new, of high quality, and recently published.

Website Loading Speed: We all know that having a fast-loading website is important. People will come across your website; they click on the link and get instant information. They don’t want to hang around or wait for the website to load. You may not realise but a few seconds can make a major difference. Many don’t realise but it is more than just a user experience. After content quality, the loading speed of a site is something Google cares about. The loading speed is one of the important ranking factors, you have to take it seriously.

Consider Backlinks: Have you heard of backlinks? If the answer is NO, well, you must become acquainted with it. Google counts backlinks as a major ranking factor which means if you wish for your brand to feature on the first page of search results. Significantly, backlinks can be termed as inbound links; this is when another website links to your website- it is referred to as a digital recommendation. It conveys how good and valuable your website is, therefore, make sure you have backlinks. 

Mobile-Friendly Design: Everybody has a smartphone nowadays, which means most of them rely on their mobile devices to search for products and services on the internet. Google is fully aware of this and they rank websites that are user and mobile friendly. This means if the website loads quickly and has the right design to be viewed on a smartphone; it is more likely to be ranked among the top results. Therefore, you need to ensure that your website is designed to be mobile-friendly to encourage Google to improve your site’s ranking.

If you need assistance with SEO, content creation, and Google ranking, you can consult our experts at Social Eyes to take care of this whole process for you. Being the best digital marketing agency in India, our team of skilled professionals will handle whatever it takes to create the winning content that Google desires for better ranking.