For local or small businesses nowadays, there are various effective ways to market your brand on the internet.
Most of your potential customers look up to Google to find reliable information, services, or local business near them. Anything that appears popular, authentic, and reliable, customers will spend their money on it. If you are wondering about the best way to draw the attention of local consumers, get your business to rank on google map.
Google Maps Listing plays a key role as a marketing tool for your brand. Not only does it help you get discovered but also stands out from the pit of competitors offering the same product. Doing so helps you generate more sales and reflect all the elements that make your brand different and better than the rest. All for free! These benefits can be acquired only if your listing has strong visibility. Keep in mind that just because your business is listed in the area, doesn’t mean Google will automatically rank it among the top results.
Needless to mention, it is important for businesses to stay at the top in local search lists, as there are higher chances for them to be chosen by customers. But, how do brands ensure they rank among the top? The answer is completely given- by creating and claiming your GMB, google maps business listing. Optimise your online presence and boost your chances of falling among the top ranks in Google maps local listing.
Create & Verify Your GMB Listing: The initial phase of striving for a higher rank on Google Maps is to create and get your business verified on Google Maps. It is a simple process where all you have to do is fill up the accurate business, such as an address, timing, description, and if you serve customers at the store or deliver goods to their homes. Upon finishing this process, it is essential to get your GMB profile verified. Remember, without the verification, you will fail to manage the information in Google Maps.
Keep Consistent Information on GMB: To maximise how often users come across your business upon hitting a search, it is important to make sure that your business information is accurate and updated regularly. The more information you update, the higher your business will rank in results. Google’s algorithm takes consistencies in details such as business name, address and other information when assessing credibility. You want to ensure that the information in the profile meets your listing across the internet.
Mention Accurate Hours: Keeping your business data accurate is just as important as keeping your opening hours and other information. This includes when your business opens and closes but also when your business will work during holidays and other events. Make sure you use the correct opening hours which will make it easier for the customers to understand when to visit your business.
Revert on Google Reviews: Consumers check out feedback and reviews from other customers before buying anything. From a business perspective, it is important to have great reviews on Google Maps as it helps boost credibility. When you get positive reviews or even negative ones, don’t forget to reply to them. Doing so creates a good opportunity to show that your brand values the customer and takes their feedback into consideration.
Add Posts & Photos Regularly: In your GMB account, it is important that you post photos and videos of your product for display. As per a report by Google, businesses with details and photos receive 42% more clicks and leads than those without them. It plays a vital role in reaching a higher rank in Google Maps.
So, those who were wondering how to improve google my business ranking, now you know!
If you are looking for expert guidance, holler at us.
We at Social Eyes will help you with every aspect of your business to boost your ranking on Google Listing.