Covid-19 has changed the world as we perceive. Even when all of this will go away, we will have an altered perspective of everything. Lockdowns, curfews, quarantines with social distancing is our new normal and we all are slowly coming to terms with it.
Governments and healthcare workers all over the world encourage people to stay in their home resulting in the real-life economic consequences of the COVID-19. We have been talking about a digital world for a long time now and suddenly that is our way life today. Digital is how we actualize all our intents and purposes in a modern economy today.
We all are now dependent on our phones and the internet more than ever. Right from news to knowledge to basic needs, we all are cocooned into a safe place and still making it work. With economy falling and horror stories coming from the stock exchange, many brands are thinking of suspending their online marketing now. Is this the time to step back? We say NO. Introverts might like the shutdown, but extroverts need their social time.
Successful brands are changing their customer acquisition behavior in response to the COVID-19 pandemic. They are capturing the massive surge in online activities to make the best use of it. Social distancing is the order of the day and with major online buying, retail is seeing a massive 34% growth. Let us make use of this time to maintain what we have established.
In the past, we have put in some significant efforts in maintaining a relationship with our customers. The connection with the target audience is not achieved overnight. It is absolutely crucial to continue that connection with them.
The trust in your brand, the followers and engagement that has already been there, this is not the time to lose it. Any credibility lost now will be very difficult to get back as your client base needs consistency now more than ever. Do not disappoint them. This is the time to re-establish as a brand they can trust even in the most difficult times. Let us choose not to be fair-weather friends and deliver exceptional customer connections.
Communicate with your client base in these times of distress.
The globe is fast becoming saturated with information, most of it is unverified. Businesses, in general, have no clear option but to hold and wait for the post-virus uptick. Use this time to establish communication which gives the feeling of normalcy amongst your clientele.
Be a source of credible information and engagement.
Be communicative about your amended business models and offer your clients other options to maintain loyalty. Keep them informed about your business decisions and be transparent. The uncertainty of what we consider normal is making people anxious. Reach out to them through whichever medium you like but reassuring them will go a long way in such trying times.
Take Your Business Online
There may be tonnes of restrictions and ambiguity now. You can always set realistic expectations in regards to shipments etc. We are all aware of challenges but let us also not hold a pessimistic view that things won’t change for better soon. Make your customers aware of all that you have to offer and all that they can expect from you till we have this crisis behind us.
COVID-19 is about much more than the digital marketing industry. It’s about countless lives being lost, physical suffering, and massive daily disruption in billions of peoples’ lives. While we work from home to flatten the curve, we also wish to keep our hearths burning so that our clients, and the part of the economy we affect, can continue to do what needs to be done. Even our best-laid marketing strategies are now in need of a quick review and revision.
This crisis on humanity as a whole will likely lead to a significant change in how we work, how we socialize, how we entertain, how we shop, and how we live in general. Preparing and working for our client’s success now and in this still-ambiguous future is our top priority.