Covid-19 has changed the world as we perceive. Even when all of this will go away, we will have an altered perspective of everything. Lockdowns, curfews, quarantines with social distancing is our new normal and we all are slowly coming to terms with it.Governments and healthcare workers all over the world encourage people to stay in their home resulting in the real-life economic consequences of the COVID-19. We have been talking about a digital world for a long time now and suddenly that is our way life today. Digital is how we actualize all our intents and purposes in a modern economy today. We all are now dependent on our phones and the internet more than ever. Right from news to knowledge to basic needs, we all are cocooned into a safe place and still making it work. With economy falling and horror stories coming from the stock exchange, many brands are thinking of suspending their online marketing now. Is this the time to step back? We say NO. Introverts might like the shutdown, but extroverts need their social time. Successful brands are changing their customer acquisition behavior in response to the COVID-19 pandemic. They are capturing the massive surge in online activities to make the best use of it. Social distancing is the order of the day and with major online buying, retail is seeing a massive 34% growth. Let us make use of this time to maintain what we have established. In the past, we have put in some significant efforts in maintaining a relationship with our customers. The connection with the target audience is not achieved overnight. It is absolutely crucial to continue that connection with them. The trust in your brand, the followers and engagement that has already been there, this is not the time to lose it. Any credibility lost now will be very difficult to get back as your client base needs consistency now more than ever. Do not disappoint them. This is the time to re-establish as a brand they can trust even in the most difficult times. Let us choose not to be fair-weather friends and deliver exceptional customer connections.