Digital marketing as the most powerful tool in a post Covid-19 world, when much of the decision and actual buying itself, will shift to online at least in the foreseeable future.
Speaking to the media on digital marketing and the key factors that will dictate its future, in a post pandemic scenario, Mr Ashutosh, CEO, Social eyes, said – “
There is a massive surge in online traffic. People are realizing the importance of virtually connecting with their clients more than ever. Social Media has always been the most cost effective way of reaching out. If a digital marketer says they are not busy these days, you should not trust them for your business.
It is a completely favorable development for digital marketers across the country, and the pandemic has proved that almost every business worth it name, has to take the online route for survival. Most of us in the digital space expected that the pandemic could even disrupt our business, thanks to companies cutting any kind of unnecessary expenditure, or call it non-core business related expenditure.”
What most of us failed to see, and rather are taken by surprise is the fact that, in the changed scenario, people are completely reluctant to step out, and only want things come to them. Ecommerce is the solution they look for, and to cater to this need, almost every business is going online, or wants to go online.
It is now the best time for digital marketers of all shades and hue to rise up and help small and medium sized business scale up their online presence plus capabilities. In a sense, we can safely say that the post Covid-19 scenario is a huge opportunity for digital marketing professionals.
It was Social Media that was responsible for populating the news that Corona Virus was developed in a secret government lab of China. It didn’t end there, there was news of fake medicines: liquids, gels and powders that protected you from the virus.
There was also news about countries and celebs. News about Bill gates behind the virus, Taiwan covering the actual number of deaths, Italians marching on the streets and blaming China for bringing the virus to their country. None of the above were found to be true.
If nothing else, this at least proves that Social Media has a huge responsibility: The responsibility of spreading the truth. For a country that follows the principles of MK. Gandhi on truth and non-violence, while non-violence is needed in real life, truth is essential for Social Media.
The three monkeys – Don’t Write Fake News | Don’t Read Fake News | Don’t Share Fake News should be the new principles to follow in the modern-day world. One thing that is spreading faster than Corona Virus is fake news about it.
Talking of us as a Social Media agency, the business has been impacted. Our clients in wedding and travel sector have already slowed down promotions. For an economy that was already struggling, this comes at a bad time for businesses. Just today we reached out to all our clients to understand the impact of Corona Virus on their respective businesses and see how as their digital partners we could come to rescue.
Increasing Awareness is what came out to be the outcome of our discussion with the clients. The team at Social Eyes is working really hard to make sure that the right messages across all platforms are sent to educate followers of our clients from various industries.
Besides working with our clients, here are some internal measures we took as an organization to tackle the situation:
Wash hands as often as possible.
Sneezing is healthy as long as it’s not done on table / things / mouse / keyboard…etc.
If you fall sick, take rest. Health First!
Travel safe, with safe distance from those who appear unwell
So last year 37,000 Americans died from the common Flu. It averages between 27,000 and 70,000 per year. Nothing is shut down, life & the economy go on. At this moment there are 546 confirmed cases of Corona Virus, with 22 deaths. Think about that!
President Trump recently compared Corona Virus to a normal flu, mentioning that more people fall sick and die of Flu than from Corona Virus. This comparison is unfair given that normal flu has never impacted the economy / travel this much, we need to treat the situation with the panic it has created. What we are witnessing is a panic created by people, for the people. India has more people that die of Dengue every year and no masks can prevent you from a mosquito bite.
The panic is real, so is the situation. India has already cancelled all tourist visas – For a state like Kerala that survives on tourism, this is no less than the flood they witnessed in 2018.
As much as we might feel relieved by shutting doors to tourism, we still need to work hard to ensure that creating panic is not a solution to Corona virus.
We are working closely with our clients Kochi to take charge of the situation and making sure that right messages are communicated across all Social Media channels; the best we can do being their Digital Marketing Partners.
As a closing note, we would like to urge all the readers to know that you are bigger than Corona Virus, what you choose to broadcast using Social Media, or word of mouth has bigger impact right now than the virus itself. Be a responsible citizen, and spread positive news of how you wish to do well for yourself and your family than spreading the news of how it has put you in panic.
19-Feb : The ever evolving Instagram has come up with it’s newest feature which helps you identify your least interesting friends. This update will help you clean up the list of people you follow.
In a Tweet on 6-Feb-2020 | Instagram announced this new feature in a tweet Want to see which Instagram accounts show up in your feed the most and who you interact with the least? Now you can! Just tap “Following” and manage your list from there. This would not only help you minimize your followers but also help you keep your account and feed free from Spammy posts that you don’t want to see. In past, at Social Eyes we have used Applications like Unfollowers to remove the excess followings from our client accounts. Do let us know in the comments below if you found this information useful.
From the CEO’s Desk, this one is for the team at Social Eyes. The following are the core values we believe in :
Initiative – Do not wait for anything, unless requested to do so.
Be Responsible – At Social Eyes, We take full responsibility for our work and it’s outcomes. We truly own the outcomes of the services delivered by us.
Focus on results – We will not get caught up in the process. We will focus on outcomes, not process. What can we do with the resources we have? Be adaptable. Find ways. Think, do, keep moving forward. Demonstrate expertise.
Be True – Keep and fulfill our commitments.
Be Engaged – Work and act like this is the only and last job we will ever have.
Use Healthy and Direct Communication – No gossip and unhealthy assumptions. Address concerns in a proper fashion, without stirring up undercurrents by voicing complaints in an inappropriate manner or setting. Stand united as a company unit and take care to represent the company well.
Act with Integrity – We will behave with truthfulness, integrity, and respect and extend that graciousness to others as well.
Act with Courage – We will face and push through hard challenges. We’ll be willing to accept tasks that are “above I” and do what is necessary to carry them through.
Trust – We will believe in ourselves as well as in others. We will assume and believe the best about others’ behavior and motives.
Offer Respect – We will listen. We’ll remember we don’t know everything. We’ll strive to learn at every occasion. We’ll show appreciation and return the kindness of others, and give them a “SLOT” card (SocialEyes Letter of Thanks).
Be Resourceful – We will Do more with less. We’ll Care for Client & Company resources as if they were our most precious belonging.
Language – We will bring to use the most professional words while communicating with staff as well as clients of the organization.
Be Growth-focused – When We don’t know, we’ll seek the answer. we’ll take responsibility for our own career growth. We won’t treat our job like an internship, if not an intern. Social Eyes will help us learn but we will be the driver of our own growth.
First off, we thank you for your continued business that keeps us funded and in line with best in the breed. I would like to introduce you to Faraz & Varsha who have recently joined us with vast experience in movie making.
Faraz [ email@example.com ]: An enthusiastic filmmaker with skills in the area of editing, music, photography, and VFX he is a one-man show for anything & everything we need to shoot a 4k cinematic experience. [ See his work at https://youtu.be/iKpVRT3PCyk | https://youtu.be/8gHEc569M_U ]
Varsha [ firstname.lastname@example.org]: A writer, a director, content creator, and an amazing human being, she is a master of getting the pitch of your brand converted into projectable content. She was last employed with National Geographic and Fox Life as a producer & was responsible for fillers & trailers of upcoming shows.
With a 3000 sq.ft. office space, talent like Faraz & Varsha, and our very own in house Green Screen Studio, We have expanded our service catalog to include the following services :
Jingle composition & recording.
Mixing & Mastering
Lyrics & Promotions
Music Video Shoots
Do get in touch with a quotation, and we guarantee you of best in class (yet affordable & professional) service delivery of all the mentioned services.
In Modern Day PR World where most awards are paid, we only wish to let our hard work and persistance be the force behind making us the Best Digital Marketing Agency in India. They say, You should not brag about yourself & let others praise you. Well, that’s a thing of the past.
Welcome to the world of digital marketing. In modern day world, you are only discoverable if you know how to brag about your self, and in case you are too busy to do it yourself, you should hire professionals like us to do so about you.
Here are 5 Reasons why we at Social Eyes are the best in Delhi to say it out loud on your behalf
1. EXPERIENCE THAT IS IN LINE WITH BEING THE BEST DIGITAL MARKETING AGENCY
We’ve been around. In India, Commercial Social Media Marketing began around 2009, and we signed up our first client [ JYNXXX – Nightclub ] in 2010. In an industry that is as new as this, your experience is what makes you best in the breed.
We’ve seen the industry transition from Images, to GIFs, to Cinema-graphs, and Videos, and we’ve kept up with all the changes.
From a small office space of four people at Janak Puri back in the year 2012 (See the video below), to a 3000 sq.ft. space at one of Delhi’s prime locale in 2018, we’ve come a long way.
Update Feb.20th 2020 : We got bigger & better. Now with two new office spaces at Lado Sarai, New Delhi.
With our two new offices that offer Co-Working facilities as well, we have a seating capacity of more than 70 people.
3. A MIXED BLEND OF CREATIVITY & TALENT
Right from conceptualisation of a brand identity to making it go viral on Social Media, we’ve worked within tight deadlines whilst ensuring masterpiece level creativity in all our art works. Do see some of our work done in the past on our instagram channel
At Social Eyes, we invest in the right talent that helps our clients outshine their competitors. Our team of experts includes, Account Managers, Content Writers, Creative Designers, Video Editors, Website / Mobile App Designers / Developers & SEO professionals.
As we write this, we are 25 of us here in the office.
4. INTERNATIONAL EXPOSURE
While our feet are on the ground, and eyes in the sky, we’ve got International Clients that also pay us high, like really high! ( Anything to make it rhyme)
With clients like Hotel Crown Plaza & Art of Living, we have our eyes set on the world map to be trusted by more International clients.
Update Feb.2020 : We are now working on projects in both India and abroad. Our association with International Agencies in Chicago, USA is keeping all of us at work enthused and focused on mutual growth of our clients & the brand Social Eyes.
5.WE ARE APPROACHABLE
We speak the language of your brand. We cater to clients from all segments, Small & Medium businesses are our favourite, for they have given us a strong foundation to learn, earn & grow together. While working with our clients, we always ensure we are always a phone call away.
Our newest Chatbot powered by tawk.toalso makes us easily approachable. Sometimes you might even find our CEO chatting with you using the chat window that you can see on this screen.
So, look at the bottom right of this screen, and reach out to us for all your digital marketing needs today!
The recent MCD Sealing in New Delhi might have shaken us, but our passion wasn’t stirred. They can seal our office but not our passion. At Social Eyes, not only do we work hard to achieve our mission of becoming India’s best digital marketing agency, but we also do work hard to exist and do some meaningful business.